JAY BENNETT
SENIOR MEDIA EXECUTIVE & CREATIVE DIRECTOR SPECIALIZING IN CROSS-PLATFORM FRANCHISE STRATEGY, BRANDED CONTENT & EMERGING TECH
I’m an Emmy Award-winning producer, creative director, and senior media strategy executive specializing in the development, production, and distribution of cross-platform content initiatives. Over the course of my 20+ year entertainment career, I have partnered with broadcasters and brands like Netflix, Disney, CBC, BBC, The CW, Kimberly-Clark, and Walmart to build global content franchises and extend popular IP into new formats..
My expertise lies at the intersection of technology, story, and user engagement, and I have a proven track record of generating cutting-edge content and distribution strategies to engage untapped audiences. I’m proud of my ability to lead complex initiatives from conception through execution, and I know how to navigate the politics and personalities required to move big ideas forward.
My leadership style is centered on creativity, teamwork, individuality, and excellence, and my goal is to be a catalyst for change and growth as the content landscape continues to evolve. In addition to my work, I serve as a thought leader in the creative community, speaking on panels and conducting lectures for TIFF, AdWeek, UCLA, NYU, and other organizations.
SELECT AWARDS
2024 Pulcinella Metaverse Award - Twilight Daycare
2018 Branded Content of the Year MIP - Carmilla
2016 Cannes Lions Nomination: Online: Fiction - Carmilla
2015 Webby Nomination: Digital Drama - Carmilla
2015 Digital Agency of the Year - Playback Magazine
2012 International Emmy Nomination: Digital: Fiction - Murdoch Mysteries: Curse of the Lost Pharaohs
2011 International Emmy Nomination: Digital: Fiction - Collapsus: Energy Risk
2009 Rose D’or Winner: Multiplatform - M.I. High: Whack the Mole!
2008 International Emmy Nomination: Interactive Program - Total Drama Island - Totally Interactive!
2007 Primetime Emmy Award: Outstanding Achievement in Interactive Television - The Fallen: ARG
2007 SXSW Winner: Best Experimental – The Fallen: ARG
SPEAKING & PRESS
2023 Deadline: Lucas Exec’s Adaption of Roblox Video Game
2018 TIFF Top 10 Industry Forum
2016 Speaker at AdWeek Panel on Branded Entertainment
2016 Wall Street Journal on Branded Entertainment
2016 Variety on Carmilla Feature
2015 Speaker at Primetime Conference on Branded Entertainment
2014 Speaker at UCLA on “Transmedia Storytelling”
2014 Speaker at MIPTV Digital Fronts Producers Series